Greenbook welcomes you to the GRIT 2025 Business and Innovation survey!

Thank you for making the Greenbook Research Industry Trends (GRIT) Report the most comprehensive and actionable guide for insights and analytics professionals. Your participation will inform the next GRIT Report and the 2025 Top 50 Most Innovative Suppliers and Top 25 Most Innovative Buyers (Brands).

Upon completion, your responses will be added to the results and you will be eligible to receive EXCLUSIVE EARLY ACCESS TO THE FULL REPORT.

To provide our deep-dive industry reports, we need to balance UX, form factor, and data needs. Please allow up to 15 minutes to complete this.

Anonymous survey data are used to compile GRIT reports. No personally identifiable information is released.